The world is changing. The way people are perceiving and analysing things is changing. Everyday more and more people are getting online, changing the dynamics of Marketing incredibly. Marketing is not about Billboards and Television Ads anymore, it is about being visible to the your customer in their research phase. In pursuit of achieving these objectives, Organisations around the world have realised that Online Marketing (also referred to as Digital Marketing) is the most powerful and effective way of Marketing. Digital Marketing has found its Rightful place in the Western and the European markets but in India it is still at a very nascent stage and is a very undervalued form of Marketing.