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EZ Texting, the leader in SMS marketing software for business, today announced the results of its Holiday Shopping Survey. The findings indicate that there’s plenty of good cheer to be found for businesses during this competitive time, especially if they leverage text messaging in their customer engagement efforts.

“The Holiday Shopping Survey data shows us consumers have declared their preference for engaging via text marketing,” said Norman Happ, CEO of EZ Texting. “And businesses continue to recognize that texting is becoming one of the most successful ways to connect with customers and convert sales.”

As the holidays approach, business retailers are at the height of holiday promotions and focused on managing the annual shopping rush. It’s important for them to communicate appropriately with customers in the most effective way. According to the survey results, texting delivers incentives to motivate customers to visit stores and also promotes online shopping and reaches customers anytime and anywhere.

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