Zefr, the leading contextual data platform for brands and agencies, announced today its integration with IRIS.TV’s Contextual Video Marketplace. With the integration of Zefr’s Human-in-the-loop powered contextual data, marketers, for the first time on the open web, can now use Zefr data to target relevant, brand-safe and suitable video inventory across thousands of IRIS-enabled publishers and billions of monthly video impressions worldwide.

Zefr enables precise, transparent and effective brand safety and suitability solutions for video and was recently named a Brand Safety Reporting Partner for YouTube. Zefr’s products are powered by its patented Human-in-the-Loop process, which combines scaled human cognition with machine learning to understand context.