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Public Relations is a way to direct the communication that goes out of an organisation to individuals. It is said, “Next to doing the right thing, the most important thing is to let people know you are doing the right thing.” That is exactly what PR is about. Ensuring the world knows the exact stuff you need it to know. The only thing worse than being badly spoken about is not being spoken about at all. Public Relations involve developing and maintaining the public image of a client or company through appearances, press releases, and social media. Companies spend a gigantic amount of Publicity because it sets in action the forces of public opinion, and in this country, public opinion controls the courses of the nation.

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