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Stories
THE ALL NEW TUCSON 2021 - It can run but it can’t hide - Joy Films
The all-new Hyundai TUCSON is the most innovative and thrilling SUV on the market today. Tucson's dynamic architecture pushes the segment's boundaries. Hyundai Motor has presented the Tucson 2021, which includes a new experimental design and enhanced functionality.
First AbuDhabi Bank FAB - Joy Films
First AbuDhabi Bank, otherwise known as FAB because that’s what it is, FAB. Here’s why: When you think of a bank, there should only be one in mind FAB. The choices are endless limitless with FAB Travel Card. The campaign’s vision is positioned the viewers in the driver’s seat providing them complete control
NEOM - Made To Change - Joy Films
Big ambitions and ideas bring big changes. This idea from McCann London positions NEOM as a change-maker that will inspire the world and reimagines a healthier, more responsible, efficient, sustainable, and balanced way of life, by starting from a blank canvas.
DU Beat - A Corporate Brand TVC for Du Telecom
DU Beat, directed by Mathias Zenther, carries the viewer through a visual journey underlining the progressiveness of DU telecom.
Doha 2020 - Joy Films
Doha's bid for Olympic Games 2020 inspiring ambitions and aspirations in a poetic spot directed by Mehdi Norowzian, founder of Joy Films.
Deichmann Button - Joy Films
In this Deichmann commercial we see how ladies love metal studs that can be applied to dresses, hats and even better shoes.
Nespresso - Joy Films
This Nespresso trailer in collaboration with Saudi Arabian artist, Majid Al-Yousuf celebrates the culture of Ramadan with recipes to enjoy “Together”.
VASELINE - Bloom | Joy Films
This film for vaseline was a hard challenge as we needed around thirty dancers to perform a simple synchronized choreography.
Mubadala - Investing In Innovation - Joy Films
Within a generation, the UAE’s incredible transformation into an advanced and progressive nation inspired the region and the world to believe in the impossible.
Ultra Tech Cement Joy Films
Find out how a serious task like producing concrete can become fashionable and generate intrigue in the mind of the viewer.
Otobi Jungle - A Joy Films Production directed by Barney Cokeliss
This Joy Films production was shot in the Jungles of Malaysia with real animals and animal handlers. Directed by Barney Cokeliss.
Live the rewarding life with ENBD Beyond
Directed by Jason Harrington, the commercial was shot over 5 days in Lebanon and Dubai and has an international feel to it.
Mobily Everest conquers hearts and minds in this interesting spot
Watch this inspiring story of a young kid ridiculed by his peers for his ambition to climb Everest. The Video shot in Lebanon and the mountains of Slovenia.
Watch Cyrine Abdel Nour explore the Red Tag Spring Collection
Directed by Paul Barulis, this spot shows celebrity Cyrine Abdel Nour transitions into different colourful dress styles.
1JBR by Dubai Properties Not For Everyone - Joy Films ME
Dubai Properties takes a spin on typical real estate advertising by boldly stating "it's not for everyone." Produced by Joy Films ME.
CityWalk - The Urban Living Destination Joyfilms
CityWalk is a great tribute to the rising urban culture in Dubai. Celebrating the street life in style, living for the moment with nothing to prove.
LUX - Joy Films
Distinguished fashion designer Abed Mahfouz was commissioned by Lux to create a fashion statement to capture the essence of Lux fragrance.