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Stories
The Founder’s Dilemma with Sales
I’m not saying this happens all the time but I’ve seen it enough to think it’s worth writing about it. It’s when a founder (usually an Engineer) starts a company with a solid product, gets a few…
Identifying and Nurturing Prospects to Sales Qualified Leads (SQLs)
No one knows better than your sales team that unqualified leads are a big waste of time. A lot of time can go into contacting a lead, but if that person is uninterested, or is unable or unwilling to…